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Project Profile

Established in 1988, POAD is a pioneering force in Hong Kong’s outdoor advertising industry. Guided by the core philosophy of “Seeing the Unseen,” it continuously reshapes the city’s advertising landscape through creativity and innovation . As the creator of Hong Kong’s largest LED display and exclusive agent for various outdoor media, POAD has built strategic partnerships with the HKSAR government, major property developers, and transportation operators, managing media assets valued at over HK$5 billion .We have curated a holistic spatial solution for POAD. The common areas feature ergonomic enclosed conversation space systems, providing creative teams with semi-private zones for洽谈 and relaxation—where brainstorming and casual exchanges unfold freely in a comfortable setting. The flexible modular design allows for easy reconfiguration and zoning of public spaces, adapting to diverse needs from small group discussions to impromptu meetings. This integrated setup not only optimizes the utilization of valuable space but also, through human-centric design, supports POAD in fulfilling its brand commitment to “leading the industry”—empowering every creative collision with infinite possibilities.